GLORIA JEANS

Gloria Jeans is a vertically integrated retailer and leader in
fast fashion segment in Russia and CIS countries since 1988
Now Gloria jeans is #1 brand by sales volume in Russia.

Gloria Jeans designs, manufactures, and sells fashion apparel,
footwear, and accessories for kids 1–14 years and adults.

Brand awareness of Gloria Jeans in Russia is 95% (as per McKinsey consulting company).

Business model of the company is based on “fast fashion”
concept implementation, which assumes timely product
development, manufacturing, and selling the most fashion-
able assortment at affordable prices.